The Brand Story
Polish Engineering meets British Design
My name is Jagoda Sudak Keshani but friends call me Jay. I was born in Poland in the early 80s and moved to the UK in 2006. My very diverse education contributed to creating a jewellery brand different from any other. All my creations are handmade in London from recycled materials I collect from the local community. I am also a mum of two young children so environmental issues are very important to me.
In 2017 I wanted to bring a bit of balance to my life and started to make jewellery out of leather cut- offs as I saw my grandmother using that material to create beautiful art pieces many years ago. At that time I also worked part-time at the University College London as a data analyst and took care of my then 2 years old son. I enjoyed the creative process very much and started to think about making jewellery for a living. I have attended a business course run by my local council and was advised to think more about sustainability. Then the idea of melting plastic carrier bags came to my mind. I went for a run and saw a plastic bag flying in the air. I instantly recalled a YouTube video where someone was melting a plastic bag with iron and thought I will give it a try. In five years, I have developed the process of transforming plastic waste into beautiful jewellery pieces.
My jewellery is dedicated to every woman who wants to look elegant the whole day, appreciates handmade quality and cares about the environment our children will live in.